In his recent article for Mediapost, Tim Robson, a Global Managing Partner at HIEC, discusses the growing need for AI-savvy marketing leaders and where to locate them in the market.
“Companies are always searching for ways to improve their own understanding of their customers and translate that knowledge into tangible business opportunities. One obvious trend has been increased investment in artificial intelligence (AI) solutions to automate and optimize routine practices, and create consistent communications and brand messaging, especially within the marketing setting.
With Gartner reporting that 29% of total marketing budgets are devoted to marketing technology, it’s clear that AI is here to stay.
Marketing departments now require leaders that understand the value and breadth to which AI capabilities can help their organization meet and exceed their goals. But where might these AI-savvy leaders be found?”
Read the full article at: Mediapost.com