Over the past few years, it’s not just the way we live that has changed, but the way we do business. The pace of digital transformation across all industries has accelerated almost beyond recognition.
Organizations from startups to blue chip multinationals have put digital at the heart of their business in record numbers. In fact, research suggests that seven-in-ten (70%) organizations either have a digital transformation strategy or are working on one1. Because of this, digitally transformed organizations are projected to contribute more than half of the global gross domestic product (GDP) by 2023 – or $53.3 trillion2.
Successful digital transformation is not just about technology; it’s about transforming the way an organization does business from the ground up. The move to digital has caused new and different challneges for sales professional. And not just in the B2C sales realm, but traditional sales too. The B2B sales of today is being increasingly shaped by digital marketing, artificial intelligence (AI) and hyper-automation.
It is no exaggeration to say that the world has changed and will never be the same again. There has been a paradigm shift. This white paper outlines what skills leaders in B2B sales and marketing must develop to help them better meet the needs of today’s digital buyers.
I hope you find this white paper interesting and thought provoking, please feel free to get in touch with me directly to discuss the white paper or any other topic you may wish to address.
Lucas Shellenberg, Global Managing Partner, Industrial Practice Lead