Podcast | How companies can master digital transformation – attracting, retaining, and empowering digital talents

In today’s fast-paced business landscape, mastering digital transformation is essential for companies looking to stay competitive. But what exactly does “digital leadership” mean, and how can organizations attract, retain, and empower digital talents to lead the charge? In this insightful podcast episode, we delve into these questions and more. Hosted by Leonie Flashar, Consultant in Marketing Strategy & PR at the digital strategy consultancy OMMAX, this episode features a dynamic conversation between Toni Stork, CEO of OMMAX and digital transformation expert, and Lucas Schellenberg, Global Managing Partner at H.I.E.C. Together, they explore the intricacies of digital leadership, the impact of the pandemic on the demand for digital talent, and the crucial role of executive search consultants in this process.

Listen to the podcast (in German) here:


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Key Discussion Points:

  1. Defining Digital Leadership: The episode kicks off by exploring the characteristics of digital leadership. What sets digital leaders apart, and how can companies foster this quality within their organizations?
  2. Retaining Digital Talent: The demand for digital talent has never been higher. Leonie, Toni, and Lucas discuss strategies for retaining digital talent for the long term, emphasizing the vital role played by executive search consultants in identifying and securing top talent.
  3. Budgeting for Digital Projects: Effective budgeting is a cornerstone of successful digital transformation. The conversation touches on what organizations should consider when allocating resources for digital initiatives.
  4. Avoiding Costly Mistakes: Digital projects can be complex, and executives often face pitfalls along the way. The experts share insights on common mistakes to avoid to ensure the success of digital initiatives.
  5. Integrating Digital Transformation: How can companies seamlessly integrate a complex digital transformation into their broader business changes? The episode explores strategies for making this transition as smooth as possible.
  6. Measuring Impact: Measuring the impact of digital projects is crucial for justifying investments in terms of cost, time, and human resources. The experts discuss ways companies can evaluate both short-term and long-term impact.
  7. Trend Outlook: To wrap up, the conversation takes a look at the current trends and future outlook for digital transformation. What can companies expect in the ever-evolving digital landscape?